Here are 5 top traffic secret to increase your conversion and get more sales from search engine marketing:
1. Target the right people and bid on the right keywords. Before you launch your campaign, spend some time to really understand who your target audience is. Put yourself in their shoes and find out what keywords they will use to look for your product or service. Then bid on those keywords. By doing this, you will ensure that your campaign is bringing the right group of people to your website.
2. Work on your landing pages. A lot of people conclude that search engine marketing is not effective without spending some time to look at their own websites. Search marketing can only bring you the right people to your website. To convert them to customers, the content on your website must do the work. Therefore, you need to work on your copywriting so that your offer is good enough to entice them to take action. Place call-to-action statements such as "Call us at 12345567" on key areas of your web page to make them contact you.
3. Set your campaign objective. What do you want to achieve with this search marketing campaign? Do you want to get more inquires through phone and email? Sale inquires may not be applicable to all websites. For example, if you run a forum or portal, your objective should be getting visitors to spend more time on your website. In this case, you need to take Average Time Spend on Site as an objective and try to improve it.
4. Review your campaign regularly. Look at your analytics report to determine which area you need to beef up. Don't advertise blindly.
5. Set the right budget for your campaign. Setting a wrong budget may hurt your campaign. For example, if you are running ads on Google and you set a daily budget of $10, your ads will be taken down once the daily budget runs out. In some competitive market, this can mean that your ads will only be live for an hour only. You are losing a lot of traffic here. I will advise you not to set a limit for the first 3 days and see the demand of the market. This will allow you to know how much budget it will take to run your ads 24 hours a day.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency that specializes in search marketing, providing search marketing services such as PPC Advertising.
Find out more about Search Marketing at www.optimalonlinemarketing.com
guaranteed web traffic: instant traffic
guaranteed web traffic: instant traffic
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